The dramatic advertisement produced to launch the new Jaguar F-TYPE Coupé, and made famous through its debut television appearance during Superbowl XLVII this year, was broadcast in the UK for the first time last night during the half-time break of the UEFA Champions League match between Manchester United and Bayern Munich. More than 2.2 million viewers saw the advertisement during this coveted spot. The advertisement will continue to run in a mixture of one minute and 30-second executions throughout April and May on networks including ITV1, Channel 4 and Sky Atlantic. A special two-minute version of the advertisement, which is directed by Oscar-winner Tom Hooper, and features Sir Ben Kingsley, Tom Hiddleston and Mark Strong, will be shown in a selection of picture houses and cinemas during April and May, in screenings prior to blockbuster films including ‘The Grand Budapest Hotel’ and ‘Captain America’. Jaguar will also deploy a wide range of digital advertising to … [Read more...]