David Beckham has joined Jaguar as a brand ambassador and will support significant forthcoming Jaguar product launches in China. British sporting icon Beckham will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets. Bob Grace, Jaguar Land Rover China Managing Director, said: “We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.” As part of a long-term partnership, former international footballer Beckham will star in a series of print adverts and TV commercials exclusively in China. David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé, a sports car that is already regarded as a modern classic and … [Read more...]