Maserati celebrates the North American roll out of the all-new Ghibli at the Los Angeles International Auto Show, following the highly successful worldwide launch of the Quattroporte in January. Also making its North American debut is the exclusive Quattroporte Ermenegildo Zegna Limited Edition concept featuring an unique color scheme, special mirror polished rims on tone and an elegant interior upholstered in fabrics made in cooperation with the prestigious Italian fashion house. Maserati Ghibli at LOS ANGELES – The Absolute Opposite of Ordinary
The complete Ghibli range graces Maserati’s all new display, and simultaneously begins deliveries to the vastly expanding Maserati retail network. The four-seat GranTurismo MC, first unveiled at the Geneva Motor Show in March, also takes its bow in North America. All models will bridge Maserati towards the real challenge within the next few years in terms of product range expansion, production volumes, commercial and marketing strategy.
As Maserati embarks on its 100 years of car crafting in 2014, one very important promise that keeps popping up in discussion for the next 100 years: that we will forever reject, forever deny, forever revolt to the uniformity of car making: we will always be the absolute opposite of ordinary.
Maserati chose to unveil its new brand look and marketing communication in Los Angeles because this modern, trend-setting ever-changing, and artistic city inspires Maserati. It inspires us to continue to be the absolute opposite of ordinary. While some automobiles are inspired by basic geometry, our cars are simply … inspired.
And while the fully new Maserati stand is an artistic interpretation of our brand image and its future, this art also stems from us tackling modern world efficiencies, technologies and quality manufacturing, head on.