The newly refitted Lotus Brand Centre in Piccadilly, London, introduces an opportunity to learn more about Lotus and get closer to the company’s pure and lightweight sports cars in central London.
Two of the company’s best-selling models are currently central to the showroom presence. The Elise 220 Cup and the Exige S take centre-stage. The new Lotus Evora 400, the fastest production Lotus ever, will be displayed later in the summer.
The main area of the new Lotus store is dedicated to a fully interactive Lotus sports car configurator where customers can chose the specifications of their new Lotus, take a look at examples of the latest range of Lotus cars, the iconic Elise and stunning Exige. Customers are then referred to their nearest dealer – of which there are 179 around the world from which to chose, including the latest and recently opened Lotus dealership in South Kensington, London, for a test drive.
Jean-Marc Gales, CEO, Group Lotus plc, stated, “Our Piccadilly Brand Centre will be regarded as a must visit location in the West End. With this new Brand Centre concept, we will further introduce our exciting cars and illustrious brand to more fans and potential customers of Lotus. There is no better place, outside of our headquarters in Norfolk, to learn about Lotus and our stunning cars with the legendary Lotus benchmark handling. Now customers can get even closer to the cars and perhaps translate the dream of owning a Lotus into a reality!”
The Lotus Piccadilly Store is located on the north side of Piccadilly Circus with two entrances on Regent Street and Glasshouse Street.