La piccola di casa Fiat sarà la protagonista del Celebrity Challenge 2008, una gara di contorno al Gran Premio d’Australia di Formula 1, che vede impegnati molti personaggi famosi australiani.
Come si evince dalle foto, postate di seguito, le piccole 500 per l’occasione sono state dotate di guida a destra.
Di seguito un estratto della press relase in lingua inglese con le dichiarazioni di David Stone, General Manager per Fiat Automobili in Australia.
“With its outstanding advance sales, its unique parentage and cheeky good looks, the new Fiat 500 is already a celebrity in its own right,” said David Stone, General Manager for Fiat Cars in Australia. “So it’s entirely appropriate that, as Australia’s most eagerly awaited new car for 2008, the Fiat 500 should join forces with Australia’s top sporting celebrities to present a bright, new, exciting face for the Celebrity Challenge. This will be the first time the new Fiat 500 has taken part in motor sport, recreating another part of the original 500’s heritage, and given the huge interest in the new 500 around the world, it will further raise the profile of the Grand Prix as TV viewers tune in to see the spectacle of the new 500 in competition for the first time! The new Fiat 500 is the heart and soul of Fiat. It is both an extremely good looking and stylish small car that is unmistakably a Fiat – full of character and spirit. But at the same time it has the design integrity to blend this with cutting edge technology, creating a new benchmark for safety, fuel economy and low emissions. Just as the original 500 was the standard against which all small cars were judged in the 1950s, so the new 500 is the perfect small car for the 21st century.”